This brightening shampoo is specifically formulated for lightened, grey, and blonde tones. This vegan formula is Paraben-free, Sulphate-free, and Silicone-free and has a lightweight consistency.
Containing super violet pigments this shampoo neutralises unwanted yellow and brassy tones, transforming hair colour into cool silver/ash tones for improved balance. This also works as a toner after bleaching.
Grape Seed Oil - an energising antioxidant property that prevents hair colour oxidation
Argan Oil - Activates moisture & leaves a smooth shine
Coconut Oil - Deeply hydrates and works to repair dry damaged hair.
Contains a UV filter, shielding hair from high temperatures and sealing in shine.
How to use Purple Shampoo?
Use max once a week. Gently massage the purple shampoo into wet hair and leave for 1-5 minutes depending on your desired results. Rinse thoroughly and repeat if necessary. (Always use gloves)