Finally! – First Razor Advert set to air that ACTUALLY shows Pubic Hair!
It’s summertime, which means only one thing. Ladies cue the leg, arm and dreaded groin shaving ready to be ‘Beach Bod Ready’ and the high maintenance of keeping the appearance of a tanned, toned & smooth physique.
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Hang on, why is there so much pressure to be "summer ready"? Magazines tell us to stop eating carbs in February, follow a 12 step routine to get the perfect beach bod, and to remove every last strand of hair before squeezing into a bathing suit. The 4th unofficially kicks off summer. So this summer, you do you. Let your hair down, maybe even out… we hope you’ll enjoy the breeze.
Displaying ‘Real’ ladies lying by the pool and the beach demonstrating their strength and body confidence as their fluff parts sneak out of their swimsuits. In association with the USA’s 4thJuly celebration, Billie are also portraying diverse body & skin types as the models in red, white & blue walk tall with full attitude.
Finally, a shaving advert that demonstrates the reality of women’s bodies – especially in the summer!
And yes, it’s true. We all grow body hair. Dealt with it!